Sony Xperia

These pop-up brochures were used by the Sony Mobile Field team to train store staff working in all the main mobile operators’ retail outlets across approximately 2000 stores throughout the UK.

Format: Softcover
Number of pages: One double-spread
Client: Blueprint Partners
Size: 210 x 298 mm

The brochure opens to show a two-layer pop-up living room scene, featuring a coffee table in front of a Bravia plasma screen. The pop-up was designed to hold Sony’s Xperia XZ3 phone and was used to demonstrate how powerful the sceen was on the new device.  The pop-up was cleverly designed so the new phone could be slotted in like a miniature television.

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