These pop-up brochures were used by the Sony Mobile Field team to train store staff working in all the main mobile operators’ retail outlets across approximately 2000 stores throughout the UK.
Number of pages: One double-spread
Completion Date: August 2018
Client: Blueprint Partners
Size: 210 x 298 mm
The brochure opens to show a two-layer pop-up living room scene, featuring a coffee table in front of a Bravia plasma screen. The pop-up was designed to hold Sony’s Xperia XZ3 phone and was used to demonstrate how powerful the sceen was on the new device. The pop-up was cleverly designed so the new phone could be slotted in like a miniature television.