TEN STEPS TO MAKE AN AMAZING POP-UP
All of our pop-up projects go through the same creation process; we have simplified this process into ten steps.
First of all get in contact and tell us about your pop-up project: what would you like to pop-up? How many copies do you need? What size? How many pages? How would you like the cover? When do you need your pop-up?
Once we have all of the relevant information, we can send you annotated sketches; from here we can discuss the project in more detail and calculate a budget.
Once you are happy with the concept and proposal, we can begin the paper engineering: this is an important stage when we design the pop-up and work out the mechanics.
We make various cardboard models which we modify and tweak, refining the design until we develop the best version. Now we can make a prototype, or ‘mock-up’; this prototype is helpful because it accurately indicates the costs of the pop-up’s printing and assembly.
We create die-lines from out prototype; these are vector files – which can be supplied in various formats (usually Adobe Illustrator) – which act as guidelines to indicate where the artwork is placed.
The illustrator, designer or photographer creates the artwork to fit the die-lines we give them. During this process we collaborate and advise to ensure everything is in the right place, the bleed areas work and the pop-up elements are backed up.
5. Final mock-up
Using the artwork, we create a complete colour mock-up of the pop-up; we use this mock-up to double-check the mechanics work correctly and to ensure everything is in the right place.
6. Nesting sheets
We arrange all of the artwork on large nesting sheets – ready for printing.
Generally, the nesting sheets are proofed by hi-res PDF, but a wet proof can be made at a higher cost.
Once the proofs are approved the printing begins. This can be on huge full colour presses or cutting edge digital presses where personalisation is possible.
The printed sheets are die-cut into components and then assembled by hand.
Now we ship the finished pop-ups to you. Pop-up books, after clearing customs, are dispatched to the publisher’s warehouse where they are distributed to bookshops.
We are experts in pop-up books. We have created hundreds of pop-ups – with many innovations of our own – operating a full range of paper-engineering mechanics: tip-ups; pull tabs; dials; changing pictures; pivots and rivets; the list goes on. We make pop-ups integral to the story rather than just a decorative flourish.
We know card and paper; we know how it folds, and how it strains when it moves in a particular way. We know where it needs to be creased, perforated, slotted or strengthened. We know what will work and what will not.
Paper-engineering is a technical, precise and highly skilled art form. With over 20 years’ experience under our belt, we have the expertise and technical know-how to deliver the highest quality products.
We would love to hear about your project! Please get in touch, and let us know the details of your project so we can discuss your options and arrange a quote. Click here to email us.