The Rooftop Film Club have rooftop cinemas in cities across the globe. They decided to send out their customers’ loyalty cards in a unique way. After they had been in touch, we designed a playful laser cut pop-up flyer. Once a customer opens the flyer, it makes a dynamic Art Deco style rooftop scene, showing iconic moments from classic films. In the foreground, there is a rooftop cinema. Each pop-up flyer holds a Rooftop Royalty card where the cinema’s screen would be.
Format: Folded laser cut card
Number of pages: 1
Completion Date: First printing April 2017 reprint April 2018
Client: Rooftop Film Club