Incada – From the Seedling to the Board

Iggesund Paperboard commissioned this pop-up brochure for the opening of its biomass boiler in Workington Mill. The brochure shows the manufacturing process of Iggesund’s Incada Silk paper of which the brochure itself is made. Each of the five double-spread pop-ups displays one step in the paper’s production process, from the spruce forest to retail packaging. The guests of the opening at Workington Mill each received one of these informative and dynamic pop-up brochures.