Charlie and the Chocolate Factory Pop-Up Book


We loved working on the Charlie and the Chocolate Factory pop-up book! Roald Dahl’s wonderful storytelling and Quentin Blake’s fantastic illustrations were the perfect foundations for a great pop-up book.

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Format: Hardback
Number of pages: 20
Publisher: Puffin Books
ISBN: 978-0141328874
Size: 153 x 238 mm
RRP: £ 24.99

Charlie and the chocolate factory pop-up book

One of the biggest challenges was telling the story in only ten double-spread pages. In the end, we decided to include a double-spread for each of the character’s iconic demises. For example, on one double-spread, a pull-tab triggers Augustus Gloop to fall in the chocolate river and introduces the musical Oompa-Loompas. Additionally, we designed a complex pop-up spread that shows Willy Wonka’s factory in all its eccentric glory. Having been translated into many languages, the Charlie and the Chocolate Factory Pop-up Book is as popular as Willy Wonka’s golden tickets!

Close-up of Willy Wonka's factory
Pop-up of the Great Glass Elevator

Here’s some information from the book’s back cover:

Charlie Bucket loves CHOCOLATE. And Mr Willy Wonka, the most wondrous inventor in the world, is opening the gates of his amazing chocolate factory to five lucky children. It’s the prize of a lifetime! Gobstoppers, wriggle sweets and a river of melted chocolate delight await – Charlie needs just one Golden Ticket and these delicious treats could all be his. Now YOU can step inside and see for yourself! This is your Golden Ticket to explore Willy Wonka’s AMAZING world with this unique pop-up edition of Roald Dahl’s much-loved story.

Charlie and the Chocolate factory pop up book first pages
3D Mr Willy Wonkas Factory

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