Ben and Jerry's pop-up story book
Ben and Jerry's pop-up book first page close-up
Ben and Jerry's pop-up book facts page

Ben and Jerrys Story

Ben and Jerry's

JKR Global, an advertising agency in Singapore, thought a pop-up book would be a good way of telling the story of how two guys who began selling ice cream out of a renovated gas station in Burlington, Vermont, built the world famous Ben & Jerry's ice cream into a brand known all over the world.  The book shows the Brand's values and history in a highly original manner.

Format: Portrait
Number of pages: 5 double page spreads
Completion Date: April 2017
Client:  JKR Global
Size: 190mm x 250mm