We made a pop-up book which tells the story of Ben & Jerry’s Ice Cream, including its values, the history of its brand, as well as its delicious products! Our pop-up craftsmanship perfectly complemented the company’s colourful branding, creating a unique and dynamic promotional pop-up. One double-spread shows four decades of Ben & Jerry’s history by using 3d paper envelopes. Each envelope contains pull-out cards which outline the key events of that decade. Additionally, there are dials, pull-tabs, flaps and pop-ups on the book’s other pages, conveying Ben & Jerry’s story in a fun and stylish manner.
Number of pages: 5 double page spreads
Completion Date: April 2017
Client: JKR Global
Size: 190mm x 250mm