New York 2010 Air Race Programme
When Red Bull's design consultancy, Parker White wanted a show-stopping media pack and programme for the Red Bull Air Race World Championships in New York, they approached Papersmyths.
One of the pop-up spreads in the Red Bull Air Race World Championship New York Media Pack
We were required to create an entire pop-up book in record time, and as we are in the UK, the client was in San Diego and the printing done in China, this was quite an international effort.
The book comprised six spreads, two of which were pop-ups: the first pop-up spread featured a flying Red Bull plane speeding through the pylons in front of the magnificent Manhattan skyline; the second pop-up spread showed the Red Bull pilots.
The photos used in the book were taken by Jeremy Kidd M.B.A.