red bull pop up brochure

Red Bull

New York 2010 Air Race Programme


When Red Bull's design consultancy, Parker White wanted a show-stopping media pack and programme for the Red Bull Air Race World Championships in New York, they approached Papersmyths.

One of the pop-up spreads in the Red Bull Air Race World Championship New York Media Pack

One of the pop-up spreads in the Red Bull Air Race World Championship New York Media Pack


We were required to create an entire pop-up book in record time, and as we are in the UK, the client was in San Diego and the printing done in China, this was quite an international effort.

The book comprised six spreads, two of which were pop-ups: the first pop-up spread featured a flying Red Bull plane speeding through the pylons in front of the magnificent Manhattan skyline; the second pop-up spread showed the Red Bull pilots.

The photos used in the book were taken by Jeremy Kidd M.B.A.

Red Bull Air Race World Championship Logo
 

This is the cover of the programme - case bound, matt varnish with foil logo.


Red Bull Air Race Programme
Date of pub: 02/05/2010
Size: 220 x 270 mm

We put all our confidence in you without knowing you or your company, it was refreshing to find such a wonderful vendor clear across the ocean and then again with the printing in China. The world really is getting smaller and better connected. Thank you  Papersmyths! - Cindy White, Marketing Director - Parker White
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