Foodbuy Pop-Up Booklet

The Foodbuy Pop-Up Booklet is a delightful, compact design inspired by Lewis Carol’s timeless classic Alice’s Adventures in Wonderland. It was the perfect way for Foodbuy to make their 25th partner summit a truly memorable one.

Format: Portrait
Client: Foodbuy
Size: 155mm x 220mm

papersmyths-foodbuy-pop-up-booklet-cover

The booklet features three intricately designed pop-up spreads enclosed within a lovely, soft, case bound cover. Each of the spreads takes inspiration from a different element of Alice’s adventure in Wonderland. The first spread brings the Mad Hatter’s tea party to life, with a multi-layer pop-up scene. Additionally, there are lift flaps which open up to reveal an invitation to the Foodbuy Partner Summit – an imaginative and joyful welcome to the guests!

On the second spread, there is an explosive burst of playing cards inspired by the Queen of Hearts and her royal subjects in Carol’s novel. These cards form a timeline of key moments in Foodbuy’s journey, including their acquisition by The Compass Group. Lastly, the final spread shows Foodbuy’s key to success: their partners. As well as a stylish two-layer pop-up, there is a lift flap that reveals a reflective piece of mirror card. Opening this, readers see themselves as a crucial part of Foodbuy’s story. Additionally, we created a neat paper wallet to contain each of the booklets.

Working under a tight deadline, we designed and paper engineered the the booklet, and we worked closely with Foodbuy’s talented team of illustrators. Once we finished designing the Foodbuy Pop-Up Booklet, we printed the project locally. Then, our trusty team of hand-assemblers took care of the rest.

We love this format of pop-up brochure. It’s compact, satisfying to hold, and feels like a miniature pop-up book – perfect for events, promotional campaigns, and commemorations. If you would like us to create a pop-up booklet for you, please do not hesitate to get in touch.

We Can Help You Create an Amazing Pop-up!

Tell us a little about your pop-up project